The infamous Rebrand. Where do I start? I started She Prevails with a dream of helping people heal from all parts of their journey with Mental Health. Am I a professional? No, I'm just a Wife, Mother, and Entrepreneur who was and still am struggling with Mental Health and knew talking about it would help so many. I knew becoming vulnerable with my followers would be the best way to show everyone how serious I was about spreading awareness. I started my business by making a Mental Health T-Shirt line with an awareness message that I hoped would captivate many and get the message out. Everyone started to love my line. I knew I needed a website and social media presence to be able to reach a bigger crowd and get my story out.
I created my site and started to get more people involved. We had influencers, posted stories of followers who would want to share their Mental Health struggles, went to pop shops, and started to grow. The company grew bigger, and we branched out into custom items that were more than just Mental Health. Anything you can think of, I did. I was a jack of all trades. I didn’t turn down any customers. Then the unthinkable happened... stress-induced seizures. Never in a million years did I think this would be something I would go through. I didn’t know anyone in my family to have seizures or who had been diagnosed with Epilepsy, but here I was at 35 Diagnosed and treated. I closed my shop and knew I had to take care of myself for a little while. I hated leaving my customers to wonder when I’d be back and what was going on, but everyone was so understanding. The outpour of love was amazing, and I appreciated it all. It took a while for me to come back because I wanted to be ready. I wanted to make sure I was ready and able to fulfill the quality of work I knew I needed to. I was stronger and better and I felt like it was time, at 6/7 months seizure-free. But I knew that I needed to do it right. I needed to rebrand and show that my comeback was real. I thought long and hard about what I wanted to do and how I wanted the new design to look. What would my rebrand look like? What would it exemplify? What does it mean to me?
I chose the Peacock as the symbol of my brand because it means REBIRTH. A Peacock will LOSE and REGROW all its feathers, walking in all her beauty. What I decided to do what SHED my past and REGROW a new future. Nothing was wrong with me spreading awareness, I honestly loved it, but I felt myself moving in a different direction. I felt guilt rebranding because I was pushing my Mental Health Awareness side to the back, but I was Healing and growing into something different. Something that would allow me to still do what I love, but continue to grow even more. She Prevails is now growing into Luxury. There are so many different avenues to venture down; the possibilities are endless. I’ve now put myself in a position where I can make products that can be in homes everywhere, storefronts, online retailers, etc. I’m excited to see where She Prevails is going and what my creativity allows me to create next. That’s the short version ha-ha. Until next Monday…
“Remember, taking care of your Mental Health is not a Luxury… it’s a Necessity.” – She Prevails